<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Larissa Varela]]></title><description><![CDATA[Larissa Varela]]></description><link>https://www.larissavarela.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 21 Oct 2026 00:47:16 GMT</lastBuildDate><atom:link href="https://www.larissavarela.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AI gave everyone fake taste. It gave no one experience.]]></title><description><![CDATA[Founder or CEO planning to run your marketing through an app? Let me save you some money: it won't work.]]></description><link>https://www.larissavarela.com/post/ai-gave-everyone-fake-taste</link><guid isPermaLink="false">d5d8f705-9945-4e97-917e-bc2232ee33a3</guid><pubDate>Tue, 20 Oct 2026 18:51:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/680605_7f1da1d00fef421b880554606f5425b8~mv2.webp/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Larissa Varela</dc:creator></item><item><title><![CDATA[5 marketing tips for busy founders]]></title><description><![CDATA[The five marketing mistakes startups make most often, and the customer-first fix for each.]]></description><link>https://www.larissavarela.com/post/5-marketing-tips-for-busy-founders</link><guid isPermaLink="false">db0f8267-743d-4203-a3c3-8af8662e65ab</guid><pubDate>Thu, 29 Aug 2019 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/680605_d9b502c14f1a40009bf3772d17dad79d~mv2.webp/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Larissa Varela</dc:creator></item><item><title><![CDATA[Marketing is more than meets the eye]]></title><description><![CDATA[Why marketing should be judged on customer engagement and ROI, not on its shiniest tactics.]]></description><link>https://www.larissavarela.com/post/marketing-is-more-than-meets-the-eye</link><guid isPermaLink="false">9b93da7f-1118-4516-aacc-9f84929a2b81</guid><pubDate>Tue, 10 Apr 2018 12:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/680605_c0a779a7a52149caa7e5d231ddadfc7d~mv2.webp/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Larissa Varela</dc:creator></item></channel></rss>