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Strategy


AI gave everyone fake taste. It gave no one experience.
Founder or CEO planning to run your marketing through an app? Let me save you some money: it won't work.

Larissa Varela
6 hours ago4 min read


Marketing is more than meets the eye
Why marketing should be judged on customer engagement and ROI, not on its shiniest tactics.

Larissa Varela
Apr 10, 20184 min read
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